GT World Challenge

Focus on performance and sustainability

ROWE is the official lubricant partner of the SRO Motorsports Group, which is responsible for the organization of the GT World Challenge. The partnership includes the Fanatec GT World Challenge Powered by AWS in Europe, Asia and the United States. ROWE's involvement in the racing series underlines the international focus of the company's growth strategy. ROWE has been working with SRO in Europe on a basis of trust for a long time: Here, the role goes beyond that of a sponsor, as ROWE RACING has been competing in the European counterpart Fanatec GT World Challenge Europe powered by AWS for years. SRO is organizing more than 100 race events worldwide in 2023 and with their shared focus on performance and sustainability, SRO and ROWE will enter into a mutually beneficial collaboration in the coming years.

Since the company was founded, ROWE has always been characterized by a deep conviction to act sustainably. For example, all products in our range are 100 percent CO2-compensated. One of our goals is to promote sustainability in motorsport too. With the SRO and the GT World Challenge powered by AWS, we have partners at our side who are pursuing this path together with us with great commitment.

Dr. Alexandra Kohlmann

Managing Director of ROWE

The role of the official lubricant is crucial, so it is important to work with an established and respected partner. We know the quality of ROWE products and the name has been present in our championships for more than a decade, which underlines the brand's commitment to racing. I am very much looking forward to a successful collaboration.

Stéphane Ratel

Founder and CEO of the SRO Motorsports Group

sro meets rowe

We have a lot in common with SRO, the organization behind the Fanatec GT World Challenge, and not just from a sporting perspective. It is just as important to our partner as it is to us to reconcile motorsport and sustainability. It was therefore a great pleasure for us to welcome Robbie Montinola, Vice President Marketing, Communications and Business Development of SRO America, to our Worms plant shortly before the 24 Hours of Spa. He was deeply impressed by how sustainably we are already producing lubricants.

Impressions

GT World Challenge

Everything about the gt world challenge

You can find out more about the SRO Motorsports group here.

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