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    Atlético de Madrid

    The challenger from the Spanish capital

    SUPPORT WITH INTERNATIONAL RADIANCE

    Ten-time Spanish champions Atlético de Madrid are one of the most popular and traditional clubs in Spain's top division, LaLiga. The club is known far beyond the country's borders for its passionate soccer and great fighting spirit. We at ROWE can identify particularly well with the role of the ambitious challenger - all the more reason for us to be a partner of Atlético de Madrid since 2020 and support the club as an official global partner.

    "LaLiga is one of the best soccer leagues in the world alongside the Bundesliga and the English Premier League. We are therefore particularly pleased to be more strongly represented in the Spanish and international market with this partnership."
    MICHAEL ZEHE,
    MANAGING DIRECTOR OF ROWE
    "It is important to us to continuously expand the ROWE brand and to show our presence in important markets via various channels. Soccer is a strong and far-reaching medium for this. Our decision to partner with the Spanish league is primarily due to the important values and international appeal that Atlético Madrid and ROWE share."
    DR. ALEXANDRA KOHLMANN,
    MANAGING DIRECTOR OF ROWE

    STRONG PRESENCE FOR ROWE

    As a partner of Atlético de Madrid, we are delighted to be present in the environment of the traditional Spanish club. Whether at matches in the impressive Estadio Metropolitano in Madrid or as presenting partner of the Summer Camp for children and young people in Germany - ROWE is always close to the action.
    More information
    can be found on the ATLÉTICO EN MADRID website
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